Experiences that go a long way

Under this service, we analyze and ideate over the given requirements and come up with high-level solution architecture.this solution consists of the features, the functionalities, and the USP of the product. Here, our design thinkers conceptualize their understanding of the user group and the product scope with the help of:

• Representative User Personas - We come up with a few personas that represent almost the entire user group, their scenario, their pain points and collective user personalities.
• User Stories - We list down their expectation in precise manner.
• User Journeys - We gauge their experiences along the way from inception of a problem to getting it solved.
• User Flows - We outline the sequence of laps to be covered by the user to arrive at the goal.
• Information Architecture - We gather the entire volume of information coming to and from the system and categorize them appropriately to facilitate better navigation.
• Task Flows - We determine the sequence of actionable steps to be performed by the use through our system in order to get the problem solved.

We provide you a blueprint of your product by diagrammatically laying out the elements and placeholders on paper (and digitally). In this, we produce both types of wireframes, low as well as high fidelity, to get a clear picture of:

• Page layouts - Depending on the purpose of the page, we determine it’s look and feel and sketch it out for better communication across teams.
• Required UI Elements and their positioning - Based on our usability considerations, we determine the buttons, texts or graphic elements to use.
• Content Structure - We categorize the entire volume of content coming to and from the system to follow a predictable pattern for ease of navigation.
• Navigation Pattern - Based on the user group and their expectations, we determine which navigation pattern would be the best fit for a particular screen.

We set the business goals in perspective and study the behavioral flows of the users to identify usability gaps in the product. We use these insights for iterating on the proposed solution which may require product tweaks, high-level or low-level depending on how wide the gap is. Our unique usability testing process makes us rank among the top UX Design companies. Our Usability Testing (UT) methodology involves:

• Remote UT sessions - We conduct usability tests over zoom calls and other digital platforms.
• One-to-one UT sessions - We also meet potential users in person and have them use our product/wireframes and record their responses to analyse later.
• Web Design UT - We have our test group of audience use the designed website or web application for testing purposes.
• Mobile App UT - The test group of audience is given a mobile app design to explore and their responses and recorded.
• Moderated and unmoderated testing - We conduct supervised as well as unsupervised sessions of usability testing as per the requirement of a feature or product.
• Documentation - We have the entire process documented as we go about it for future references and case studies.